RBC cuts Rivian price target to $10 ahead of earnings report

RBC Capital cut its Rivian price target to $10 ahead of the automaker’s Q1 earnings report.

RBC Capital dropped its price target for Rivian Automotive from $12 to $10 per share, sticking with a “Sector Perform” rating as it braces for the automaker’s first-quarter earnings. The firm’s new Rivian price target includes predictions for a March sales bump tied to looming tariffs, though RBC cautions that earnings may not fully reflect trade impacts.

Rivian produced 14,611 vehicles and delivered 8,640 in Q1 2025 at its Normal, Illinois plant. The company held steady on its full-year outlook,  reaffirming its 2025 delivery guidance of 46,000 to 51,000. Rivian will release its first-quarter 2025 financial results on May 6 after market close.

RBC sees guidance shifts looming across the auto sector, possibly cutting estimates despite already lean consensus targets. It favors OEMs over suppliers amid macro jitters. The firm suggests tariff-free optimists could score big by betting on the “entire automotive group.”

According to GuruFocus, the average target price for Rivian is $14.54 with a high estimate of $23.00 and a low estimate of $6.10. Based on consensus recommendations from 31 brokerage firms, Rivian has a Hold rating on average.

The shadow of tariffs looms over the auto market, yet Rivian’s output holds firm against peers like Lucid, which face similar headwinds. RBC notes, “guidance in the auto sector could experience alterations,” signaling volatility ahead. Rivian’s Q1 haul—while solid—won’t fully decode trade effects, leaving investors eyeing May’s update for clarity on its EV trajectory.

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