Tesla Model Y Juniper deliveries started in South Korea recently. The Model Y Juniper is poised to drive Tesla’s sales growth in South Korea.
Tesla’s strong performance in the country’s import market underscores its growing dominance in South Korea. In 2024, Tesla sold 29,750 vehicles in South Korea, defying challenges in the broader auto sector.
The company’s momentum carried into 2025. The Tesla Model Y led South Korea’s imported car market in February with 2,038 unit registrations, according to the Korea Automobile Importers & Distributors Association (KAIDA). South Korea’s total imported passenger car registrations rose 24.4% to 21,199 units. Tesla ranked third with 2,222 unit registrations, trailing behind BMW’s 6,274 units and Mercedes-Benz’s 4,663 car registrations.
The Model Y Rear Wheel Drive has been a key driver of Tesla’s appeal in South Korea. The classic Model Y was South Korea’s top performer in February 2025. The Model Y Juniper variant is expected to build Tesla’s success in the country.
In the first quarter, Tesla was focused on retooling and upgrading its gigafactories worldwide for the Model Y Juniper. Tesla’s results in the second quarter will reveal how much of an impact the retooling and upgrades had on the company in the first quarter.
Tesla is still facing a few headwinds in Q2 2025, including Trump’s auto tariffs and attacks on customer vehicles related to Elon Musk. While Tesla is predicted to be the best-positioned American automaker for Trump’s auto tariffs, it will still be affected. As for the Tesla attacks, Elon Musk has announced a renewed focus on his duties to the EV automaker and plans to significantly reduce his time to DOGE next month.
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