Tesla rival Polestar has brought back its promotion that will offer up to $20,000 in discounts for those looking to trade in their Teslas for another EV.
In late February, Polestar launched a similar campaign, and based on the success it said it had with it, the company has decided to bring it back for April in an attempt to woo more customers away from the Elon Musk-headed car company.
A spokesperson for Polestar told Reuters in a statement that:
“We piloted a conquest campaign in late February. Based on the positive response we ran a new campaign for the month of March. We are currently running a similar campaign for April.”
The campaign is very obviously an attempt to poach Tesla owners who might be willing to switch cars as some have expressed distaste with CEO Elon Musk’s involvement in politics, or they are just hoping to try something different.
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The offer is only valid on the Polestar 3, a vehicle that is built in South Carolina at Volvo’s factory just outside of Charleston. Volvo is Polestar’s parent company, which is why it is handling the production of the vehicle.
Evidently, the promotion was something that had Polestar encouraged, especially as some Tesla owners are looking to switch.
Polestar’s head of sales for the United States, Jordan Hofmann, even said in a post on LinkedIn that the company saw success after offering the Tesla trade-in promotion:
“The numbers speak for themselves. This week saw some of the highest order days for Polestar 3, and the response to our Tesla Conquest Offer has been incredible.”
Lucid currently also has a similar promotion going on with an up to $4,000 discount on the Air sedan for Tesla owners who choose to trade in.
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