A judge has issued a tentative ruling dismissing some claims that Tesla and Warner Bros. violated trademark laws when using imagery from the film Blade Runner 2049 during an event in October.
Following the automaker’s “We, Robot” Cybercab launch event in October, movie studio Alcon Entertainment filed a lawsuit against Tesla and Warner Bros., claiming that the companies violated trademark and copyright laws with the use of Blade Runner 2049 imagery. On Monday, however, Los Angeles-based U.S. District Judge George Wu ruled to dismiss claims related to trademark infringement, while letting Alcon continue pursuing the copyright case (via Reuters).
The image in question was an AI-generated image of the futuristic world depicted in Blade Runner, which you can see below. Wu also went on to say that the event was only referencing the original Blade Runner movie, along with adding that Tesla and Alcon are not competing companies.
“Tesla and Musk are looking to sell cars,” Wu said. “Plaintiff is plainly not in that line of business.”
Alcon also claimed in the suit that Tesla and Warner Bros had requested rights to use images from the film last year, but said that the firm denied these requests.
At the time of writing, legal representatives for Tesla, Warner Bros, and Alcon have not yet responded to requests for comment. You can also see the full lawsuit below.
READ MORE ON TESLA’S WE, ROBOT EVENT: Elon Musk explains Tesla Robovan suspension system
Tesla unveiled its autonomous, two-seater Cybercab vehicle at the We, Robot event, along with a surprise unveiling of its larger Robovan. Teslarati was one of the first to be able to ride in the Cybercab at the event, and you can see our coverage of the ride below.
: Our FULL first ride in the @Tesla Cybercab pic.twitter.com/6gR7OgKRCz
— TESLARATI (@Teslarati) October 11, 2024
During the event, Musk said that he was a fan of Blade Runner, though he also noted that he didn’t want to live in a dystopian world like that, but rather in one with an exciting future.
“So you see a lot of sci-fi movies where the future is dark and dismal, where it’s not a future you want to be in,” Musk said. “I love Blade Runner, but I don’t know if we want that future—I think we want that duster he’s wearing—but not the bleak apocalypse. We want to have a fun, exciting future.”
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