Rivian demo drives will be available at SXSW (South by Southwest) in Austin, Texas, starting March 11, 2025, from 11:00 am to 4:30 pm.
The company is offering demo drives for the R1T pickup truck and R1S SUV. Rivian’s SXSW demo drives will be available until the end of the festival on March 15, 2025. The Rivian R2 will also be on display at SXSW 2025, giving future customers a chance to interact with the upcoming electric vehicle (EV).
In December 2024, the American EV automaker signed a 2-year headlining sponsorship agreement with SXSW, an annual festival dedicated to tech and bringing a culture of professionals to Austin, Texas.
Rivian has fun activities and exhibits planned for SXSW 2025, including transforming its South Congress flagship space into “Electric Roadhouse,” inspired by Texas Roadhouse. The festival’s program includes panel discussions, concerts, drive-in movies, and more. Rivian CEO RJ Scaringe is expected to appear in this year’s keynote.
“We’re thrilled to bring our brand to life at SXSW with the Electric Roadhouse, a space that merges classic Americana with a vision for a sustainable future,” said Denise Cherry, Rivian Vice President of Marketing. “The festival’s creativity and adventurous spirit perfectly complement our own, and we can’t wait to share this experience with the community.”
SXSW 2025 starts later this week on March 7, 2025.
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